{"id":290,"date":"2012-12-01T09:12:38","date_gmt":"2012-12-01T16:12:38","guid":{"rendered":"https:\/\/www.ficanex.ca\/?p=290"},"modified":"2023-11-27T16:05:42","modified_gmt":"2023-11-27T23:05:42","slug":"december-2012","status":"publish","type":"post","link":"https:\/\/www.ficanex.ca\/fr\/blog\/2012\/12\/01\/december-2012\/","title":{"rendered":"December 2012"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-fe7296e154be58d9a6d68385b932d5bc\">\n.avia-section.av-av_section-fe7296e154be58d9a6d68385b932d5bc{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.ficanex.ca\/wp-content\/uploads\/2023\/06\/Across_all_banner.jpg);\nbackground-position:0% 0%;\nbackground-attachment:scroll;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-fe7296e154be58d9a6d68385b932d5bc main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  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value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2019\/02\/02\/february-2019\/\">F\u00e9vrier 2019<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2017\/08\/01\/august-2017\/\">Ao\u00fbt 2017<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2017\/03\/01\/march-2017\/\">Mars 2017<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2016\/07\/01\/july-2016\/\">Juillet 2016<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2016\/04\/05\/april-2016\/\">Avril 2016<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2015\/12\/01\/december-2015\/\">D\u00e9cembre 2015<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2015\/07\/01\/july-2015\/\">Juillet 2015<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2015\/04\/01\/april-2015-2\/\">April 2015<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2014\/12\/01\/april-2015\/\">December 2014<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2014\/07\/01\/december\/\">July 2014<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2014\/04\/01\/april-2014\/\">April 2014<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2013\/12\/01\/december-2013\/\">December 2013<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2013\/08\/01\/august-2013\/\">August 2013<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2013\/04\/06\/april-2013\/\">April 2013<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2012\/12\/01\/december-2012\/\">December 2012<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2012\/07\/01\/july-2012\/\">July 2012<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2012\/04\/01\/april-2012\/\">April 2012<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2011\/12\/01\/december-2011\/\">December 2011<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2011\/08\/01\/august-2011\/\">August 2011<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2011\/04\/01\/april-2011\/\">April 2011<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2011\/01\/06\/january-2011\/\">January 2011<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2010\/09\/06\/september-2010\/\">September 2010<\/option><option value=\"https:\/\/www.ficanex.ca\/fr\/blog\/2010\/06\/06\/june-2010\/\">June 2010<\/option><\/select> <\/div>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av_section_2'  class='avia-section av-av_section-5bf304c9d056f48815cce330848c611c main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  blog-banner avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-290'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-4  avia-builder-el-no-sibling  first flex_column_div'     ><section  class='av_textblock_section av-likh8tot-48482f3d67c7310855ae9a57d1844456'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Current Issue: December 2012<\/h2>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-likha4n8-da0912b27fac72ea5a34a49b0dca5c7c-wrap avia-button-center  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last  white-btn'><a href='https:\/\/www.ficanex.ca\/wp-content\/uploads\/2023\/06\/ficanex-newsletter-dec2012-v2.pdf'  class='avia-button av-likha4n8-da0912b27fac72ea5a34a49b0dca5c7c av-link-btn avia-icon_select-no avia-size-small avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"VIEW AS PDF\"><span class='avia_iconbox_title' >VIEW AS PDF<\/span><\/a><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-av_section-f716ba51e7bf82947c918c6ed882cb73 main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-290'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-8  avia-builder-el-no-sibling  first flex_column_div'     ><section  class='av_textblock_section av-likhbo45-36f74d452d40e6969e89c853dff1695e'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Welcome New Members<\/h3>\n<p>On October 9th, 2012 FICANEX Services welcomed\u00a0<strong>Industrial &amp; Commercial Bank of China (Canada)<\/strong>\u00a0to THE EXCHANGE\u00ae network adding 5 ATMs to our ever expanding surcharge free network. 4 ATMs are located in the greater Toronto area and 1 is located in Richmond, BC. Welcome aboard Industrial &amp; Commercial Bank of China!<\/p>\n<hr \/>\n<h3>RECENT CONFERENCES<\/h3>\n<p>Linda Matheson represented FICANEX Services at the\u00a0<strong>Central1 Credit Union Fall Conference &amp; Trade Show<\/strong>\u00a0held in Vancouver, BC from November 7th to 9th, 2012. While at the conference she had the opportunity to speak with many of our members and unveil our fall 2012-2013 marketing campaign visuals that Members can take advantage of free of charge. This continues the strong momentum we started in 2011 enlightening Canadians about our unique network that allows your local and mobile cardholders to use thousands of ATMs coast to coast, surcharge free.<\/p>\n<hr \/>\n<h3>MEMBER SPOTLIGHT \u2013 THE VALUE OF THE EXCHANGE\u00ae NETWORK BRAND<\/h3>\n<p>Over the years THE EXCHANGE\u00ae Network has grown to be the largest inter-institution, full function, surcharge free<br \/>\nnetwork in Canada as a result of the tremendous support and commitment of our Financial Institution Members. In<br \/>\nthe fall of 2011 we launched a new advertising campaign uniquely designed to be attractive to a younger demographic<br \/>\nand build upon THE EXCHANGE\u00ae brand that past campaigns had focused on. On a journey to enlighten Canadians<br \/>\nnationally on our unique network and the value it brings in servicing their everyday banking needs we were delighted<br \/>\nwhen we received the email below from Beth Bruesch, CEO of Peterborough Community Credit Union (PCCU)<br \/>\nin Peterborough, Ontario.<\/p>\n<p><em>\u201cWe recently had new banners printed for when we attend events as a sponsor. I made sure to use the OMG (Only Members Get) Exchange marketing piece in the corner of the banner to let everyone know that we are truly connected nationwide.<\/em><\/p>\n<p>We attended a local event on a Sunday with two booths, both with the new banners. A couple stopped and saw the Exchange information and recognized it from Vancouver, where they had been members of Vancity. They explained they had just moved to the area. They had opened an account at a bank thinking that it was the only way they could conveniently move funds. They went on to say that they had been charged a lot of money and been given the run around when they wanted to transfer their line of credit<br \/>\nfrom Vancity. Needless to say, I gave them my card and invited them to join our credit union where we would be happy to transfer their line of credit, simply and easily. They then said they needed a mortgage as well. I was able to refer them to our Loan Manager who was also at the event, and we are confident they will come in and move their business to PCCU. This was all as a direct result of them recognizing THE EXCHANGE\u00ae logo and realizing we were connected to the other credit unions.<\/p>\n<p>I was so pleased that we could easily download the marketing materials we needed from the website. THE EXCHANGE\u00ae Network connection will continue to be a big part of our marketing strategy.\u201d<\/p>\n<p>Thanks to\u00a0<strong>Beth Bruesch<\/strong>\u00a0for sharing this story which reinforces the importance of a brand and particularly THE EXCHANGE\u00ae Network\u2019s brand in serving cardholders coast to coast!<\/p>\n<p>If you would like to share a success story to be \u201cspotlighted\u201d in an upcoming newsletter please email Michael Barr at<br \/>\n<strong><a href=\"mailto:mbarr@theexchangenetwork.ca\">mbarr@theexchangenetwork.ca<\/a><\/strong>.<\/p>\n<hr \/>\n<h3>ATM PARTNER PROGRAM<\/h3>\n<p>Thinking of deploying an off-premise cash ATM but don\u2019t want to own, operate or manage the ATM? Not a problem!<br \/>\nWith our ATM Partner Program an Exchange Participant can increase their ATM fleet and get their brand out in the<br \/>\nmarket place under a lease option with our Central Switch Provider, Threshold Financial Technologies Inc. For detailed<br \/>\ninformation on this program please contact Michael Barr at\u00a0<strong><a href=\"mailto:mbarr@theexchangenetwork.ca\">mbarr@theexchangenetwork.ca<\/a><\/strong>. Also, stay tuned for an ATM<br \/>\nPartner Program Webinar we will be hosting early in the New Year.<\/p>\n<hr \/>\n<h3>MARKETING UPDATE<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/www.ficanex.ca\/Ficanex\/media\/Ficanex\/Newsletter%20PDF\/omg.jpg\" alt=\"\" width=\"175\" height=\"218\" \/>It is just over a year since the roll-out of our Social Media and Marketing Campaign and we are delighted at the tremendous momentum we have gained in making THE EXCHANGE\u00ae Network top of mind to many cardholders when carrying out their daily financial activities. With Facebook LIKES of\u00a0<strong>6,400<\/strong>\u00a0(and growing daily) Canadians continue to demonstrate their support of the only inter-institutional fullfunction surcharge-free ATM network in Canada.<\/p>\n<p>In continuing our efforts in assisting you market THE EXCHANGE\u00ae network, FICANEX Services is delighted to introduce a complete new suite of posters, statement stuffers and digital marketing materials again utilizing the OMG, LOL and LMAO acronyms everyone has come to love. We have refreshed our radio jingles which are currently airing on select radio stations across Canada. In fact many of our participants are also using these jingles on their phone systems and local radio stations, further promoting the network to their cardholders.<\/p>\n<p>On November 15th we held a one-hour Webinar unveiling our refreshed suite of marketing materials that all Members can use<strong>\u00a0free of charge<\/strong>. We even showcased new material that we have produced including e-Statement marketing visuals, refreshed radio jingles and Take One stands along with Take One flyers; all providing a cohesive message to your cardholders around full-function ATM use coast to coast, surcharge free.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.ficanex.ca\/Ficanex\/media\/Ficanex\/Newsletter%20PDF\/back.jpg\" alt=\"\" width=\"141\" height=\"232\" \/>The Take One stands and flyers have been produced and are now in our office available for all Participants to order, free of charge. Simply contact Celia Hall at\u00a0<a href=\"mailto:chall@theexchangenetwork.ca\"><strong>chall@theexchangenetwork.ca<\/strong><\/a>\u00a0with your quantity order and she will ship to your organization directly.<\/p>\n<p>Don\u2019t forget to use the \u201cSave Some Jingle\u201d ad on your phone systems during the holiday season! This and all our refreshed material are located in the FI area of our website.<\/p>\n<p>And finally, if you were unable to attend our national Webinar held earlier this month, no worries as we will be holding a \u201cCommand Performance\u201d early in the New Year!<\/p>\n<p>We sincerely thank you for your support in advertising THE EXCHANGE\u00ae Network and its value to your cardholders.<\/p>\n<hr \/>\n<h3>2ND EMPLOYEE CONTEST \u2013 AND THE WINNERS WERE\u2026\u2026.<\/h3>\n<p>For the first time FICANEX Services ran a second employee contest this year. Our \u201cLove Us Then Like Us\u201d contest ran from October 1st to the 15th where employees of our participating Financial Institutions simply had to LIKE us on Facebook in order to enter the contest.<\/p>\n<p>We gave out 3 cash prizes of\u00a0<strong>$500,<\/strong>\u00a0<strong>$300<\/strong>\u00a0and\u00a0<strong>$200<\/strong>\u00a0and congratulations goes out to the following winners:<\/p>\n<table cellspacing=\"5\" cellpadding=\"5\">\n<tbody>\n<tr>\n<td>\n<h3>1st Prize &#8211; $500<\/h3>\n<div><strong>Andrea Lopez-Dee<\/strong><br \/>\nCoast Capital Savings Credit Union<br \/>\nBC<\/div>\n<\/td>\n<td>\n<h3>2nd Prize &#8211; $300<\/h3>\n<div><strong>Kimberley O\u2019Connor<\/strong><br \/>\nNorthridge Savings Credit Union<br \/>\nOntario<\/div>\n<\/td>\n<td>\n<h3>3rd Prize &#8211; $200<\/h3>\n<div><strong>Sarah Stuckless<\/strong><br \/>\nVenture Credit Union<br \/>\nNewfoundland<\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h3>SEASON\u2019S GREETINGS!<\/h3>\n<p><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/www.ficanex.ca\/Ficanex\/media\/Ficanex\/Newsletter%20PDF\/bobbles.jpg\" alt=\"\" \/>With the holiday season just around the corner, we\u2019d like to take this opportunity to thank you for your continued business. It is Partners like you that have made our network the largest in Canada, saving your cardholders some \u201cjingle\u201d in their pockets as they use Exchange network ATMs coast to coast. On behalf of the FICANEX Services\u2019 Board and Staff, may your holiday season and New Year be filled with much warmth, happiness and success. We look forward to<br \/>\nworking with you in 2013!<\/p>\n<p>Happy holidays!<strong>\u00a0\u00a0<\/strong><\/p>\n<\/div><\/section><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-290","post","type-post","status-publish","format-standard","hentry","category-member-newsletters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>December 2012 - Ficanex<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ficanex.ca\/fr\/blog\/2012\/12\/01\/december-2012\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ficanex.ca\/blog\/2012\/12\/01\/december-2012\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ficanex.ca\/blog\/2012\/12\/01\/december-2012\/\"},\"author\":{\"name\":\"Ficanex\",\"@id\":\"https:\/\/www.ficanex.ca\/#\/schema\/person\/8311b925c2a4a2327e65c61c6764ef97\"},\"headline\":\"December 2012\",\"datePublished\":\"2012-12-01T16:12:38+00:00\",\"dateModified\":\"2023-11-27T23:05:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ficanex.ca\/blog\/2012\/12\/01\/december-2012\/\"},\"wordCount\":3015,\"image\":{\"@id\":\"https:\/\/www.ficanex.ca\/blog\/2012\/12\/01\/december-2012\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ficanex.ca\/Ficanex\/media\/Ficanex\/Newsletter%20PDF\/omg.jpg\",\"articleSection\":[\"Member Newsletters\"],\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ficanex.ca\/blog\/2012\/12\/01\/december-2012\/\",\"url\":\"https:\/\/www.ficanex.ca\/blog\/2012\/12\/01\/december-2012\/\",\"name\":\"December 2012 - 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