MEMBER SPOTLIGHT – ONTARIO CIVIL SERVICE CREDIT UNION
This past summer Ontario Civil Service Credit Union implemented an EXCHANGE® Network Awareness Campaign led by Angela Tsiampas, Manager of Marketing & Member Assistance. “We regularly survey our members to gain important feedback on products, services, transactions and experiences” said Angela. In this survey the Credit Union had responses from some of their members stating they didn’t think that the Credit Union was convenient and should increase the number of ATMs they have. As a member of THE EXCHANGE® Network the credit union’s members have access to thousands of surcharge-free ATMs across Canada but clearly didn’t know it. The Credit Union needed a way to communicate this and so THE EXCHANGE® Network Awareness Campaign was born!
The Credit Union extracted a list of members with active chequing accounts who had never used THE EXCHANGE® Network. With the help of Canada Post, the member’s postal codes were geo-coded against the postal codes of Exchange ATM locations. A customized direct mail piece was produced for each member showing the three closest Exchange ATM locations to their home. Over 3,200 members received a postcard explaining this. The Credit Union was thrilled with an incredible response rate of 14.5%, meaning 475 members are now using surcharge-free Exchange ATMs they never knew existed.
Way to go Ontario Civil Service Credit Union on a great campaign you developed in response to your Member Survey!
The key to THE EXCHANGE® Network’s success is the support and commitment of our Participants from coast to coast providing cardholders with thousands of surcharge-free ATMs no matter where life takes them throughout our amazing country. We would like to thank all Atlantic Canada Credit Unions for their renewed membership in our network and our combined commitment in providing superior service to all cardholders.
THE EXCHANGE® NETWORK HAS GONE PUBLIC ONCE AGAIN
Public transit that is! Toronto’s GO Train and Vancouver’s SkyTrain cars have once again been decked out with Exchange posters reinforcing the value of our unique network to commuters. There is a QR (Quick Response) code on the poster so that they can easily download THE EXCHANGE® Network ATM Locator App, a must have to find the closest surcharge-free ATM no matter where you are. Exchange Network posters will be on display until the end of the year. Also, if you happen to be in Toronto’s Union Station, check out our new advertisement on the station’s big screen, or see our advertisement in ON the GO Magazine, a free publication for all commuters!
2014 NATIONAL MARKETING CAMPAIGN
In January FICANEX Services will be rolling out a new national marketing campaign! In late summer of this year we held a focus group consisting of Meridian Credit Union, Alterna Credit Union, DUCA Credit Union, Ontario Civil Service Credit Union, Ukrainian Credit Union and our marketing firm, Palmer Marketing, to review ideas and create a new campaign for 2014. The group, like all Exchange Participants, clearly understood the importance of ATM access to cardholders. With thousands of ATMs to choose from, whether travelling to work, class or to the market, We’re On Your Way!
Newly created radio ads with this new messaging are already airing on many radio stations across the country and in January we will be unveiling our new campaign featuring posters, eStatement and website visuals, Take Ones and cardholder giveaways. Watch for a Save The Date email in December for the January national unveiling webinar!
ON AIR FROM NEWFOUNDLAND TO
THE EXCHANGE® Network is once again on radio stations across the country. We developed three brand new spots that give listeners a “sneak peek” at our newly developed national campaign that will be rolling out in January 2014. Tune in to one of the stations below to listen to our new ads or you can find them in the FI area
of our website.
|CFNR FM – classic rock broadcasting
to 50 communities in Northern BC
|Prince George, BC
|CKKN FM – 101.3 FM The River
& 99.3 The Drive
|CJJR FM – JR 93.7 – new country
|CKLZ FM – Power 104 rock
|CKBZ FM – B100 – Hot AC
|101.5 Whistler FM
|CKBZ FM – The Zone 91.3
– modern rock
|CKLO FM – Free FM
|CIMXFM – 89X alternative rock
|Z103.5 – contemporary hit radio
|CHKX FM – 94.7 new country
|CISS FM – 105.3 Kiss FM
|CKHY FM – Live 105 modern rock
|CKCW – K94.5 contemporary hit radio
|CFCY FM – 95.1 Country & CHLQ
FM – Q93 mainstream rock
|St. John’s, NFLD
|CHOZ FM – OZ FM Hot AC
2013 marked 30 years in providing your cardholders with a surcharge-free ATM network saving Canadians millions of dollars in needless surcharges each year. As this important milestone comes to a close we would like to thank you for your continued support and commitment of our unique network. On behalf of FICANEX Services Board and Staff, we would like to wish you a safe and happy holiday season and a prosperous New Year.